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Be Cruelty Free

Updated: Jan 10, 2020

What does cruelty free mean?

In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals anywhere in the world. Products tested on animals are not considered cruelty-free, since these tests are often painful and cause the suffering and death of millions of animals every year.


Why shop cruelty free?

Did you know that 80% of the world still allows animals to be used in cruel tests for personal care products? (some of which are nationally mandated, like in China) And almost all countries still allow animal testing for cleaning products. Countless rabbits, guinea pigs, hamsters, mice and rats suffer and die worldwide in routine animal tests for the ingredients that go into deodorant, grooming products and soaps. But it doesn’t have to be this way; animal tests are being replaced with quicker, cheaper and more reliable non-animal methods. And companies can use ingredients which are already known to be safe.


Certify cruelty free cosmetics and household products

Hundreds of cosmetics, personal care and cleaning brands are certified cruelty free under the Leaping Bunny programme #leapingbunny, just like BOYZZ ONLY.

It’s the globally recognized guarantee that a brand has made a genuine commitment to ending animal testing for its products. Certified companies must meet the rigorous criteria, including independent audits, before they can display the Leaping Bunny logo. 


Search for Leaping Bunny certified brands now



4 tips for going cruelty free


1. Knowledge is power- do your research

Knowledge is key when it comes to shopping cruelty-free. It’s important to know what to look out for and which brands practice cruelty-free testing. The first step to becoming more aware is to find out which brands DO test on animals. A quick google search along the lines of "Does X test on animals" will do. Many cruelty-free brands and products will make a point to advertise that they're against animal testing, look for the symbols when you go shopping.